For the reason that NFL introduced its playoff schedule, the most important query in sports activities media has been: How did ESPN land the most important recreation of Tremendous Bowl Wild Card Weekend?
The Walt Disney Co. will air Monday’s night time Wild Card Weekend finale between the Dallas Cowboys and Tampa Bay Buccaneers throughout 5 networks (8:15 p.m. ET on ABC, ESPN, ESPN2, ESPN+, and ESPN Deportes).
The opposite NFL TV companions paying billions yearly for recreation rights wished Cowboys-Bucs badly. It’s simple to see why.
The Cowboys are the most important TV draw within the NFL, enjoying in 4 of the 5 most-watched common season video games this season. In the meantime, Monday’s recreation may mark the swan music for Bucs quarterback Tom Brady after seven Tremendous Bowl titles and 23 seasons.
Even higher, the prime-time blockbuster is the one NFL playoff recreation on the calendar Monday, after a doubleheader Saturday and a tripleheader on Sunday. Meaning all the nation (together with the prolonged NFL household of gamers, coaches, and executives) shall be tuning in.
Final yr, ESPN had the Los Angeles Rams-Arizona Cardinals as Wild Card Weekend finale on Monday night time. Not unhealthy. Nevertheless it’s not Cowboys-Bucs.
“The sport will generate an epic score – particularly if it’s a detailed recreation,” predicted John Kosner, the previous govt vice chairman of ESPN turned founding father of the Kosner Media consultancy.
Then once more, that is ESPN, the league associate that historically brings up the rear in the case of one of the best NFL recreation matchups.
The associate that’s lengthy been shut out of the Tremendous Bowl rotation regardless of paying probably the most.
The community was ready to exit the NFL recreation enterprise solely underneath former boss John Skipper.
The Worldwide Chief in Sports activities has been making an attempt to patch up its beforehand strained relationship with the league for years.
In earlier seasons, a matchup like Cowboys-Bucs most likely would have gone to Fox Sports activities, which aired 5 of the ten most-watched NFL video games this season. Or CBS Sports activities, which aired the Cowboys’ Wild Card recreation in opposition to the San Francisco 49ers final yr on Sunday at 4:30 p.m. ET.
Each the NFL and ESPN declined to touch upon this story. So we requested Kosner and different sports activities media executives why ESPN landed America’s Workforce. Listed below are 5 causes:
- Make-up Sport: ESPN misplaced the most important recreation on its “Monday Night time Soccer” schedule when Damar Hamlin’s stunning on-field collapse triggered the NFL to postpone, and ultimately cancel, the Buffalo Payments vs. Cincinnati Bengals recreation on January 2. “They did it to make up for the lack of Payments-Bengals,” mentioned one rival TV govt.
- Troy Aikman/Joe Buck: ESPN recruited Troy Aikman and Joe Buck from Fox to create a brand new “Monday Night time Soccer ” announce workforce with Lisa Salters and John Parry this yr. With six Tremendous Bowls and over 300 video games, they’re the longest-running broadcast workforce on NFL TV. ESPN pays the duo $165 million over the following 5 years. However they’re already paying dividends. The brand new sales space helped ESPN land a extra strong MNF recreation schedule this yr and its first two Tremendous Bowls after the 2026 and 2030 seasons.
- Peyton/Eli Manning: As if the brand new MNF announce workforce isn’t a sufficiently big draw on ESPN and ABC, ESPN will supply the humorous, free-wheeling Manning brothers with their “Manning-Solid” on ESPN2. Each variations of the sport shall be obtainable on ESPN+.
- Jimmy Pitaro/Burke Magnus: Ever since former Disney govt Jimmy Pitaro received the highest job in Bristol three years in the past, the ESPN chairman and president Burke Magnus have made it their mission to repair the damaged relationship with NFL brass on Park Avenue. It’s working. The 2 executives have accomplished “an excellent job” bettering the NFL relationship, famous Kosner.
- The Disney Issue: ESPN’s NFL relationship has actually turn out to be a Walt Disney Co. relationship. Over the previous couple of years, the Burbank-based leisure big has turn out to be more and more tight with the NFL.
No firm can “flood the zone” like Disney when it needs to. Think about ESPN’s Tremendous Bowl-like protection plan for Cowboys-Bucs.
ESPN will supply followers in Tampa the possibility to attend reside variations of “First Take,” “NFL Dwell,” and “Monday Night time Countdown.”
On Sunday, sister Disney networks FX, FXX, and Freeform will run a 12-hour marathon of soccer programming, together with films like “Keep in mind the Titans,” “The Blind Facet” and “Invincible.”
Throughout’s Monday’s episode of “First Take,” Stephen A. Smith, Ryan Clark, Michael Irvin, and Molly Qerim supplied “props” to Aikman and Buck for serving to them land the Huge Sport.
“We salute you,” mentioned Smith.
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